First impressions are lasting impressions and the importance of the first impression is multiplied a hundred fold on the web where your site is separated from your competitors’ by a mere mouse click. To make the right first impression you need to present your audience with a visually appealing, easy to use, quick-loading Internet experience. You only have five to ten seconds to grab their attention and inadequacies in design, layout, and navigation could spell doom for your online project. Make the most of your first impression and every impression with Beacon’s creative and design services.

• Look-and-Feel/Graphic Design: the intricacies of a successful online design are many with the need for a pleasing, visually attractive look juxtaposed with the necessity of quick downloads. A good design should draw in your audience, but an excellent design should not only draw them in but compel them to stay, communicate your corporate message, and generate repeat visits and word-of-mouth traffic while maintaining ease of use and functionality.
• Architecture/Layout: hand-in-hand with the graphic design of any web project is the architecture of the site, the underlying plan that supports the flow of traffic quickly and intuitively from area to area. No matter how excellent a graphic design may be, without the proper architecture and navigation the site will never realize its full potential.
• Written Content and Editing: your site’s look-and-feel helps visitors understand who you are but your written content tells your story. Excellence in telling your story, be it a corporate overview or product specifications, is paramount to achieving your online goals. Effective communication provides your primary response driver as well as a powerful defining statement.

Programming & Technology

Beacon’s programming and technology team furnishes not only the gee-whiz features but the backbone functionality required for every Internet project. Behind the impressive façade of any web page is an even more impressive display of code, database integration, scripting, and complex development. Without a robust and scalable programming base tuned and designed to create maximum flexibility and functionality no web site will ever achieve true success. The behind the scenes programming provides the brain and muscle behind your project. Beacon can create highly intelligent, robust, and powerful technology applications that will vault your web projects out of the ordinary and into the extraordinary.