Devise – the project phase in which goals and desires are enunciated, competitive analysis is performed, business strategy is developed, and an electronic roadmap or design document is produced. The devise phase sets the stage for all other steps in a project laying the groundwork upon which the project will be built. This first phase is critical to developing a solid, sustainable e-business initiative.

The devise phase begins with an initial contact to create a rough sketch of your needs and desires for the project. Beacon’s strategic consulting team will help you clarify your goals and create a clear picture of what must be accomplished, the steps needed to get there, and what will signify success. If you do not already have a business plan for your new venture, we will develop one at this time, or we can assist you in updating and improving a plan already in place. As part of the business planning process, or as a separate activity if a plan is already in place, we will conduct a thorough competitive analysis to determine your strengths and weaknesses in your e-market.

Having established your objectives, an e-strategy will be developed to fulfill those objectives in the online world. A thorough needs analysis will determine what requirements will be made upon the web site design and business backend helping to create a clear design and development path. The end result of the devise phase is a complete design document outlining the functional requirements, architecture, and broad strokes of the user experience. The design document, upon completion and approval by you, will serve as the blueprint for developing your web site and the functionality it will require.